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Research papers

Changing equity of private labels: The perspective from Latin America

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico and Peru, as a response to the following questions...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Paulo Pinheiro de Andrade
Company: IBOPE Inteligencia
September 14, 2003
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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-


Research papers

Pay television

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Paulo Pinheiro de Andrade, Flávio Ferrari
Company: IBOPE Inteligencia
June 15, 1996
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Citation

de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pay-television